谷歌分析官方博客中的这篇文章介绍了几个应用自定义变量的经典案例，值得各大网站借鉴，赶紧把自定义变量用起来吧。豆瓣应该是应用如下几种方式的一个绝对经典案例。

The introduction of custom variables to Google Analytics opened up many possibilities in measurement for site owners. It allows you to extend the dimensions tracked by Google Analytics to include facets that are meaningful to your business. For example, wouldn’t you like to know how your logged in members behaved differently than your casual visitors? Or which categories of content your visitors are consuming?

将自定义变量引入到谷歌分析给网站所有者的流量分析开启了很多可能。它允许你扩展谷歌分析跟踪的维度以包含对公司有意义的方面。必然，你不想知道登录会员与非登录访问者的行为有何不同吗？或者访问者在看哪个类别的内容？

Barbara Pezzi, Director of Analytics and Search Optimisation, Fairmont Raffles Hotels International, has been kind enough to share her use-cases for the different types of custom variables. Head on over to the APAC Conversion Room blog to find out more about:

Barbara Pezzi是Fairmont Raffles Hotels International的分析总监兼搜索优化师，她十分好，给我们分享了不同类型自定义变量的使用案例。点击查看更多关于：

• Visitor-level custom variables: Swissotel were able to segment their visitors based on membership levels, understand their preferences, and then target their marketing efforts accordingly.访问者级自定义变量：Swissotel可以基于会员级别来细分访问者，理解他们的偏好，然后相应对针对性做出营销方面的努力。
• Session-level custom variables: Fairmont measured which booking method (i.e. single vs multiple) was more popular on their booking engine; and were able to understand which method appealed to which types of customers.会话级自定义变量：Fairmont测量了哪种预订方式（即单页还是多页）在他们的预订引擎中的受欢迎度；并且可以知道哪种方式对哪种类型的顾客更具吸引力。
• Page-level custom variables: Swissotel used page-level custom variables to group pages according to the language of the content. With these groupings they were able to conveniently analyse the behaviour patterns and preferences of visitors according to the language of content consumed.页面级自定义变量：Swissotel使用了页面级自定义变量来根据内容的语言分类不同的页面。通过这些分组，他们可以很方便地分析不同内容语言用户的行为模式和偏好。

We would also love to hear how you use custom variables. If you have any tips or suggestions, please leave them in the comments of Barbara’s articles.
我们期待了解你们对自定义变量的使用方式。如果你有任何的意见或者建议，请在Barbara’s 的文章中留言。
Posted by Vinoaj Vijeyakumaar, Senior Conversion Specialist, Google Southeast Asia

谷歌东南亚区，高级转化专家，Vinoaj Vijeyakumaar发表