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    新版Google Analytics(谷歌分析):“概览报告”概览

    肖庆的博客发表于 2011-05-13 00:00:00
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    This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates.

    这是我们新版谷歌分析系列文章的一部分。新版谷歌分析目前已对所有分析用户开放。追随我们的twitter以获得最新更新。

    This week we’re going a bit meta with an overview of the new Overview reports in the new Google Analytics. Overview reports were part of the old version of Analytics, of course, but we’ve made some changes to help your analysis.

    本周我们将解析新版谷歌分析中的新概览报告。当然,概览报告是旧版谷歌分析的一部分,但是我们已经对其做了一些修改以帮助你分析。

    Anatomy of the Overview Report

    ****剖析概览报告
    Each overview report consists of three sections. There’s a timeline graph, some aggregate metrics, and a set of reports.

    每一个概览报告包含三个部分。有一个时间表,一些集合维度,以及一组报告。

    Whats inside of each of these sections depends on which report you’re looking at. For example, the Visitor Overview shows a graph of visits and metrics like New vs. Returning visitors, while Content Overview shows metrics like pageviews and average time on page.

    这些部分中的每项内容取决于你在看哪个报告。比如,访问者概览显示了访问数图表及如新访问次数百分比等指标,而内容概览则显示了如浏览量及平均页面停留时间等指标。

    The Graph

    图表
    We’ve made a few changes to the graphs in the new Google Analytics, and we’ll share them here. You can now make adjustments to the graphs you see in Google Analytics from the buttons on the top right of the graph:

    我们已经对新版谷歌分析中的图表做了一些改变,我们将在此分析它们。你现在可以从位于图表右上角图表模式旁的按钮调整在谷歌分析中看到的图表。

    • Switch a graph between Line Chart and Motion Chart在线性图和动态图表之间切换图表。
    • Graph different metrics: Select from the dropdown or the scorecard绘制不同指标的图表:在下拉菜单或积分卡中选择。
    指标下拉菜单
    指标记分卡
    • Compare two metrics: Graph an additional metric for comparison比较两个指标:对额外指标绘制图表以做比较
    • Graph By: Change graph from between Monthly, Weekly, Daily, and even Hourly for some reports图表排列方式:月、周、日,在有些报告中甚至按小时排列。

    Reports

    报告
    The bottom section of an overview reports lets you look through a subset of the reports available in that section. You can flip through these reports to see where you want to start your analysis. In the Traffic Sources Overview, we can start by looking at a report of Keywords.

    概览报告的底部让你可以查看该部分可用的次级指标。你可以在这些报告中翻看到你想开始分析的地方。在流量来源概览中,我们以查看关键词报告开始。

    From here we can go view the full report or look at another report, like Referral Sources:

    从这里,我们可以查看完整报告或者另外一个报告,比如引荐来源:

    Intelligence Overview

    智能事件概览
    Google Analytics Intelligence automatically searches your website traffic to look for anomalies. When it finds something that’s out of the ordinary it surfaces this as an alert. You can also setup your own alerts by defining custom alerts.

    谷歌分析的智能事件概览自动搜索你的网站流量查找异常。当它发现不正常的指标时,它会让其浮出表面,使之成为提醒。你可以通过创建自定义提醒来设置自己的提醒。

    Now you can feel like the president of the principality of Analytica with your very own Intelligence Overview report.

    现在,有了你自己的智能事件概览报告,你可以体验到作为分析王国国王的感觉。

    The Intelligence Overview report shows you all of your automatic alerts (daily, weekly, and monthly) at a glance. From the Intelligence Overview, you can click on Details to see a graph of the alert and go directly into the GA report. You can also add or review an annotation right from the pop-up graph.

    智能事件概览报告显示了你所有的自动提醒(每日,每周及每月)一撇。从智能事件概览报告中,你可以点击查看详情并直接进入谷歌分析报告。你还可以在弹出图表中增加或者查看注解。

    I hope you enjoyed this overview of Overview Reports. Please continue to send us feedback on the new Google Analytics. Stay tuned for next week’s installment in New Google Analytics series.

    我希望你们享受“概览分析报告”概览这篇文章。请继续给我们发送关于新版谷歌分析的反馈。尽请关注下周的“安装新版谷歌分析”系列。

    Posted by Trevor Claiborne, Google Analytics Team

    谷歌分析小组,Trevor Claiborne发表

    译者:肖庆

    谷歌分析官方博客原文:http://analytics.blogspot.com/2011/05/new-google-analytics-overview-reports.html



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