在谷歌,我们对速度充满激情并不断使网络更快,我们非常高兴第看到很多网站主跟我们的观点是一致的。更快的网站同时有利于用户及企业。缓慢加载的着陆页面不仅影响转化率,同时也会影响Adwords的着陆页面质量及其在谷歌搜索中的排名。
To improve the performance of your pages, you first need to measure and diagnose the speed of a page, which can be a difficult task. Furthermore, even with page speed measurements, it’s critical to look at page speed in context of other web analytics data.
为了提升你网页的表现,你首先需要测量及诊断一个页面的速度,这会是一个很艰难的任务。而且,测量
页面速度,在其他分析数据的环境中查看是非常重要的。
Therefore, we are thrilled to announce the availability of the Site Speed report in the
new Google Analytics platform. With the Site Speed report you can measure the page load time across your site.
Uses for the Site Speed Report
网站速度报告使用
-
Content: Which landing pages are slowest?内容:哪些着陆页面是最慢的?
-
Traffic sources: Which campaigns correspond to faster page loads overall?流量来源:哪个广告系列对应更快的页面加载?
-
Visitor: How does page load time vary across geographies?访客:页面加载时间在不同地区有何差异?
-
Technology: Does your site load faster or slower for different browsers?技术:你的网站是否在不同浏览器中加载速度有快有慢?
One effective use of the Site Speed report is to measure speed for your most critical pages. For example, you might learn that the target audience of your site is located in a geographic region that experiences slower page speed. Or, you might learn that certain pages on your site run slower in some browsers. In addition to the Site Speed report, we’ve created a custom report that you can use to help answer these questions:
view the Site Speed custom report.
网站速度报告的一个高效应用是测量你最重要页面的速度。比如,你可能知道你网站目标客户来自某个经历着网站页面加载缓慢的地理位置。或者你可能知道你网站上面的某些页面在某些浏览器中运行缓慢。除了网站速度报告,我们还创建了一个
自定义报告,你可以用它来帮助回答这些问题:查看网站速度
自定义报告。
Setting up the Site Speed Report
设置网站速度报告
By default, page speed measurement is turned off, so you’ll only see 0’s in the Site Speed report until you’ve enabled it. To start measuring site speed, you need to make a small change to your Analytics tracking code. We have detailed instructions in the
Site Speed article in the Analytics Help Center. Once you’ve updated your tracking code, a small sample of pageviews will be used to calculate the page load time.
默认情况下,网页速度报告测量是关闭的,因此在开启它之前,你将只能在网站速度报告中看到“0”。为了开赛测量网站速度,你需要对分析
跟踪代码做一个小的更改。我们在分析帮助中心中有关于网站速度的详细指南。
We’re excited to bring this important metric into Google Analytics as part of the new Google Analytics platform. Please continue to
send us feedback on Site Speed and the rest of the new Google Analytics.
我们非常兴奋带来了这个重要的指标到
谷歌分析中,使之成为新版
谷歌分析平台的一部分。情继续给我们发送关于网站速度及谷歌分析新版其他问题的反馈。
By Zhiheng Wang, Phil Mui on behalf of the Google Analytics team and the Make the Web Faster team.
作者:王志恒(音译),Phil Mui,代表谷歌分析小组及网站加速小组
Posted by Trevor Claiborne, Google Analytics Team
由谷歌分析小组Trevor Claiborne发表。