This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to a number of Analytics users. We’ll be giving access to even more users soon. Sign up for early access. And follow Google Analytics on Twitter for the latest updates.

Real Analytics ninjas use goals. Google Analytics has always had URL Goals (when a visitor reaches a specific page). In 2009, we added Engagement Goals to track success metrics around visit depth and time on site. With the new version of Google Analytics, we’ve added one more: Event Goals. This was one of our most requested features, and it gives you even more reason to use event tracking.

真正的分析专家使用目标。谷歌分析一直就有网址目标（访问者到达一个特定页面）。在2009年，我们增加了参与度目标来跟踪涉及访问深度和网站停留时间的成功策略。在新版的谷歌分析中，我们再增加了一项：事件目标。

A brief intro to Event Tracking

事件跟踪简介

You can use Event Tracking in Google Analytics to track visitor actions that don’t correspond directly to pageviews. It’s a great fit for tracking things like:

你可以在谷歌分析中使用事件跟踪来跟踪访问者的非页面浏览行为。相当适合跟踪以下事件：

• Downloads of a PDF or other file
• PDF或其他文件下载
• Interaction with dynamic or AJAX sites
• AJAX网站动态互动
• Interaction with Adobe Flash objects, embedded videos, and other media
• Adobe Flash对象，内嵌视频和其他媒体
• Number of errors users get when attempting to checkout
• 用户尝试结算时遇到的错误数量
• How long a video was watched on your site
• 你网站上的视频被观看了多久

Events are defined using a set of Categories, Actions, Labels, and Values. Here’s how you might set up event tracking for tracking downloads of whitepapers and presentations.

事件通过使用类别，操作，标签，值来定义。下面是你在设置事件跟踪白皮书下载和展示时可能会采取的方式。

These interactions all have potential business impact, but until now you couldn’t track them as goals in Google Analytics. Let’s look at three ways you might use Event Goals on your site.

这些互动都有潜在的商业影响，但是在这之前，你无法在谷歌分析中把它们作为目标来跟踪。让我们来看看你可能会在你网站上使用事件目标的三种方式。

Tracking Downloads

跟踪下载

Suppose you run a business to business (B2B) website and offer whitepapers (as a PDF download) in order to attract leads. You drive traffic to this page through advertising. You can track the number of downloads using event tracking. For example, we can use the category to designate the click was of type “download”. We can use the action to designate the download was a “whitepaper” and we can use the label to identify the actual whitepaper that was downloaded.

假设你通过B2B网站运营公司，并且提供白皮书（作为PDF文件下载）以吸引商机。你通过广告把流量带入该页面。你可以使用事件跟踪来跟踪下载数量。比如，我们可以使用分类来指定点击为“下载”。我们可以使用操作来指定下载为“白皮书”，并且我们可以使用标签来定义实际已经被下载的白皮书。

With the new Google Analytics, configuring this as a goal is easy. We simply match any event with the category of “download” and the action of “whitepaper”. Finally we set the goal value as 20.

在新版谷歌分析中，配置其为目标是非常简单的。我们只需匹配任何“download”分类及“whitepaper”操作的事件。最后，我们设置目标值为20。

 

Tracking Time Spent

跟踪网站停留时间

Event tracking is powerful because you can track values, along with the category, action, and label. Going back to our B2B website, suppose you have a embedded product demo video on your page. With a little JavaScript, you can track the time a user spends watching the video and send that number back to Google Analytics as an event value.

With Event Goals, you can now set up a goal based on this value. In this example, we’ve configured a goal when a user spends over 180 seconds watching the product demo.

事件跟踪非常强大，因为你除了可以跟踪分类，操作和标签之外，还能跟踪值。回到上面说的B2B网站，假设你在你的网页上放置了一个内嵌的产品展示视频。通过一小段JavaScript，你可以跟踪用户观看该视频花费的时间并且把那个数值作为一个事件值发送回谷歌分析。

通过事件目标，你现在可以基于该值设定一个目标。在这个例子中，我们已经为用户观看产品视频超过180秒这个事件配置好了一个目标。

 

Using The Event Value As The Conversion Value

使用事件值作为转化值

Traditionally, the only way to set goal values was when creating the goal in Google Analytics, or from the tracking code using ecommerce tracking. With Event Goals, you have another option: using the event value as the goal value.

通常，设置目标值的唯一方法是在谷歌分析中创建目标时设置或者在跟踪代码中使用电子商务跟踪。有了事件目标，你有了另一个选择：使用事件值作为目标值。

Again putting yourself in the shoes of a B2B website owner, you realize not all your whitepapers bring in the same quality of lead. The lead value associated with downloading a certain whitepaper is $20, but the lead value from a different whitepaper is $35. Rather than creating a separate goal for each, you can pass the values 20 and 35 as the Event Value, and then set up the goal to use the actual Event Value:

我们再次设想你就是一个B2B网站的所有者，你意识到并非所有的白皮书都带来相同质量的商机。某个白皮书下载带来的商机价值是20美金，而另一个则是35美金。无需为每一项设置一个单独的目标，你可以把20和25的值作为事件值传递，然后设置目标使用实际的事件值。

Now when a goal is matched, the value passed in the event will be used as the goal value.

当某个目标匹配时，在事件中传递的这个值将被用作目标值。

These are just a few examples of how you can take advantage of Event Goals in the new Google Analytics. You can read more on how to implement Event Tracking on Google Code and how to set up goals in the new Analytics. We’re constantly giving more of you access to the new version. If you don’t have the new version yet, you can sign up for earlier access.

这些只是在新版谷歌分析中利用事件目标的几个例子。你可以在如何在谷歌代码中实施事件跟踪和如何在新版谷歌分析中设置目标中阅读更多信息。我们一直在给更多用户开通新版。如果你还没有，请抢先注册吧。