下文由译者肖庆原创翻译自谷歌分析官方博客,转载请注明出处,谢谢。
This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to a small number of Analytics users. We’ll be giving access to more users soon. Sign up for early access.
这是我们新版谷歌分析专题系列的一部分。新版谷歌分析目前正在对小部分谷歌分析用户开放测试。我们将给更多用户开放权限。立即注册抢先测试。
The graph on top of most Google Analytics reports is designed to give you a quick overview of your site’s performance over time. From the graph it’s easy to spot trends and understand how your traffic has changed over time. One request we heard was the ability to quickly focus the graph on a particular row of data. While you could do this with a drill-down report or using an advanced segment, we saw this as an opportunity to provide an easy way to do quick comparisons in the new Google Analytics.
大多数谷歌分析报告顶部的图表是为了让你快速浏览网站一段时间内的表现。通过图表很容易发现趋势并且了解网站在一段时间内的流量变化情况。我们收到的一个请求之一便是在图表中迅速聚焦某行特定数据。尽管你可以通过下钻报告或者高级细分来做到这个,但是我们发现这是一个机会,可以在新版谷歌分析中提供简单的方式来快速对比。
Say for example you’re examining your site’s traffic by traffic source. You can see there are peaks and valleys in the traffic, but if you want a sense of the major contributors, you need to dig into the table.
比如说,你在通过流量来源检查网站的流量。你在流量图表中可以看到峰值与谷值,但是如果你想知道主要的贡献者,你需要进一步挖掘数据。
With Plot Rows, you can graph any two rows alongside the overview. You can then easily determine how much a row contributes to the whole. Or you can compare two lines against each other to look for comparison trends.
通过绘制选定行,你可以对比概述中的任意两行数据。你可以轻松地了解某行对整体的贡献有多大。或者你可以对比任意两行数据来对比趋势。
To use Plot Rows, just tick any one or two checkboxes next to the rows you want to plot, then at the bottom of the table, hits the Plot Rows button.
要使用绘制选定行,只需选定你想绘制行的任意一个或者两个选项框,然后在表格底部点击绘制选定行按钮。
Remember, that some reports like New vs. Returning default to a Pie Chart view. This doesn’t mean you can’t use Plot Rows, just switch the view to Data, and you’re good to go.
记住,有些报告默认是饼图,如新访者与回访者。这并不意味着你无法使用绘制选定行,只需在查看标签处先切换到数据即可。
Here’s a quick video showing this in action:
这是一个演示视频
Usage Tips
使用贴士
When looking at continuous metrics, like Visits, Plot Rows is most revealing when exploring the rows of similar scale, for example to see how they contribute to the whole and change over time. When looking at rows at different scales the graph will be more informative when using percentage metrics like Bounce Rate.
当查看如访问等的持续性维度时,绘制选定行在探究具有相似规模的行之时会效果会最明显,比如查看他们是如何对整体做出贡献以及在一段时间内的变化情况。当查看不同规模行的时候,这样的图表会比使用如蹦失率这样的百分比维度更具有可读性。
In this example, we’re looking at organic search traffic driven to the Google Store from Google and Bing. One would not expect that Bing users are actively looking to buy Google merchandise (like this awesome t-shirt), so the number of visits is understandably low. Since the traffic from Bing is relatively low, the graph doesn’t share much we didn’t already know from the table.
在这个例子中,我们来看下Google Store 来自Google和Bing的搜索引擎自然流量。我们可能不会想到Bing的使用者会积极地想买Google的商品(比如这个漂亮的T恤),因此访问者较少是可以理解的。由于来自Bing的流量相对较低,这个图表与我们未曾从表格中获知的数据并未有较多共同点。
In new version of Analytics you can quickly graph any of the metrics in the scorecard (the bar on top of the graph) by clicking on the metric in the scorecard. Looking at Bounce Rate, we can see that over time the Bounce Rate from Google search (orange) has dropped, which has reduced the overall Bounce Rate of the site (blue), while the Bounce Rate from Bing (green) has more or less stayed constant.
在新版谷歌分析中,你可以通过点击平衡记分卡中的任意维度来绘制图表。查看蹦失率,我们可以看到在这个时间段,来自谷歌搜索引擎(橙色线条)的蹦失率下降了,这在整体上也降低了整站(蓝色线条)的蹦失率,来自Bing(绿色线条)的蹦失率基本保持不变。
You can use Plot Rows in just about any report that has a data table. Let us know if you find a place you want this functionality that doesn’t already have it. Also, we’re planning to give a bunch more of you access to the new version this week. Be on the look out!
你可以在含有数据表格的几乎任何报告中使用绘制选定行。如果你发现一个想使用的地方没有该功能,请让我们知道。同时,我们将在这周给共多用户开放新版。敬请关注!
Posted by Trevor Claiborne, Google Analytics Team
谷歌分析小组,Trevor Claiborne发表