英文版的在线教程请看这里。本文由肖庆原创翻译，未经许可，严禁转载。下面是第一部分，将在第二部分后制作成中文字幕版视频。欢迎继续关注。
Welcome to our presentation on Google for Webmasters. Over the next half hour or so, you’ll gain a better understanding of our resources for webmasters, plus tips that will help you improve your site’s presence within Google. Note that all the concepts and resources outlined here are described in more detail in Google Webmaster Central, located at www.google.com/webmasters.
欢迎观看谷歌网站管理员工具讲座。在接下来的半个小时左右时间，你将更好地理解我们网站管理员的资源，以及会帮助你提供网站在谷歌的表现的一些贴士。请注意，所有在此次列出的概念和资源在谷歌网站管理员工具中可以找到更详细的描述，网址是：www.google.com/webmasters .
In the famous baseball movie “Field of Dreams,” one phrase particularly stood out: “Build it and they will come.” With billions of pages on the web today, however, the same cannot be said of Web sites. Building a site with original and compelling content or tools is a core initial requirement, but in order to be successful on the web, you should keep a few other issues in mind as well.
在“梦幻之地”这部著名的棒球电影中，一句话十分抢眼：只有你付出了，才会有回报。然而，鉴于当前数以亿计的网页，这句话可不能用在网站上。原创的或者独特的内容或工具是网站建设的基本要求，但是为了在网络成功，你还应经考虑一些其他问题。
你的网站是否能被发现？谷歌知道你的网页存在吗？
你的网页是否能被抓取，或者你是否已无意中在你的虚拟花园门口贴出“请勿入内”的标识？
谷歌能够理解你的网页是关于什么的吗？
and lastly…
最后……
你的网页是否最佳地显示在搜索结果中？
Today we’ll cover tactics for getting your site’s pages in Google’s index, getting private pages unlisted, and making the remaining pages accessible and smartly labeled with effective titles. After you’ve created a great site, the journey with Google all begins with discovery.
今天，我们将讲述一些策略，包括如何让你的网页被谷歌索引，如何让私有页面不被索引，如何让其他网页可以容易被接近并被有效标题标记。在你创建好一个伟大的网站之后，与谷歌的旅程以发现开始。
Once you’ve built a great site and you’re ready to have it indexed in Google, you’ll want to ensure that Google knows about your site’s pages. In many cases, Google may already be aware of your pages because one or more quality sites have included a relevant link to your site on theirs. Indeed, naturally acquiring such links is a great way for Google to learn about your site’s pages. If you’d like Google to know about a brand new site of yours, however, you’re welcome to jumpstart the process by submitting your site via the AddURL link here. No need to list all your pages; just the top level one, like www.example.com, is sufficient.
一旦你已经创建了一个伟大的网站，你准备让它被谷歌搜索引，你想确保谷歌知道你的网页。在很多情况下，谷歌可能已经知道了你的这些网页，因为一个或多个高质量的站点已经包括了一个相关链接指向你的网站页面。然后，如果你想让谷歌知道你的一个全新品牌，欢迎通过这里的添加网址链接提交你的网站。
To let Google know about all your pages, you can submit an XML Sitemap.
为了让谷歌知道你的所有页面，你可以提交一个XML歌手的网站地图。
Whether your site is old or new, we highly recommend that you create an XML sitemap, which can help Google and other search engines better find and understand pages on your site. These are especially useful for sites that feature dynamic content or a large set of new and updated pages, or have few incoming links. You can create a general XML sitemap in minutes, as well as XML sitemaps for other types of information like video; learn more from the links listed here. Note that this isn’t the same thing as an HTML, or user-visible sitemap. HTML sitemaps can complement XML sitemaps, and can help people quickly discover and navigate to content deep within your site.
无论新站还是老站，我们强烈推荐你创建一个XML格式的网站地图，这可以帮助谷歌和其他的搜索引擎更好地找到和理解你网站的页面。对于报道动态内容，含有大量新页面和经常更新，或者只有很少引入链接的网站，这特别有用。你可以在数分钟内创建XML格式的网站地图， 你也可以创建针对其他格式信息的XML格式网站地图，比如视频信息的；在下列链接中学习更多。注意，这与HTML格式或者用户可见格式的网站地图并不是同一种东西。HTML格式的网站地图可以与XML格式的网站地图形成互补，并且可以帮助用户快速发现及导航到你网站内部的内容。
We realize that you may have some pages that you don’t want Google to access. For instance, you may not want Googlebot, our automated page fetching robot, accessing documents with private information or pages you’re simply not ready to show the world. In cases like this, you’ll want to use one of two reliable methods for blocking us from this content: a “Disallow” line in your robots.txt file or a noindex meta tag on each you don’t want indexed.
我们意识到你可能有些网页不想让谷歌接近。比如，你可能不想让谷歌蜘蛛，我们的自动网页抓取机器人，接近一些带有隐私信息的文件或者你根本不想向众人展示的页面。
Now that you know how to have Google find your site and how to block Googlebot from specific pages, the next step is making the appropriate content on your site accessible to users and Google. Accessible, in this context, means that both Googlebot and users — including those using screen readers or mobile devices — can navigate from page to page and, within reason, enjoy the core content throughout your site. It’s important to make your site accessible… to ensure a good experience for your users and also to help Google understand and list more of your pages.
既然你知道如何让谷歌发现你网站以及如何屏蔽谷歌知道抓取一些特定的页面，下一步就是在你用户和谷歌可以接近的网站创建合适的内容。可接近，在这里，意思是谷歌蜘蛛和用户-包括使用屏幕阅读器或者移动设备的用户-可以从一个页面导航至另一个页面，在合理范围内享受你整个站点的核心内容。让你的网站可以被接近是非常重要的，确保用户的良好体验，同时帮助谷歌理解和索引更多页面。
In striving to make your pages accessible, it’s helpful to understand what Googlebot can and cannot most effectively tackle. HTML files and other document types comprised mostly of text are pretty straightforward for Googlebot. Music, images, and movies are harder for Googlebot to understand. So, too, are dynamic pages — those pages with frequently changing or on-the-fly-generated content — potentially problematic. You can see your site almost as Googlebot does by viewing your site in a text browser, like Lynx, or in a different browser with images, JavaScript, and Flash turned off.
为了让你的网页可以被接近，了解谷歌蜘蛛可以与不可以最有效处理的东西是什么很有用。HTML格式文件和其他大部分包括文本的文件对谷歌蜘蛛来说非常简单易懂。音乐，图片，和电影让谷歌蜘蛛理解更困难一些。动态页面也是如此，这些页面经常变化或者大批量生成，是个潜在的问题。你可以通过文本浏览器浏览你的网站，看到的几乎就是谷歌蜘蛛看到的，比如Lynx，或者在其他把图片，JavaScript，Flash关闭的浏览器。