I told my wife last night that Twitter’s CEO had stepped down. What had he done wrong, she asked? Too many people were trying Twitter, then quitting, I explained. “That’s me,” she affirmed. The account I helped her set up has been dormant for nearly two years. “But I always feel like I’m missing something,” she continued, musing about Twitter. “And I couldn’t live without it during award shows.” She often steals my phone when it’s time to watch the Oscars or Grammys. “Facebook sucks at that kind of live stuff,” she concluded.
Her experience neatly captures the struggles, and opportunities, the newly departed CEO Dick Costolo grappled with since he took the company public. Twitter occupies a central place in the worlds of sports,…