In 2015, we reached peak content marketing. Even Gartner has content marketing entering the “trough of disillusionment.” That means we’re going to be suffering from the hangover as things get real. Marketers’ tenacity to stick with the game plan will be tested and we’ll see some “me too” content marketing efforts stutter and stop
在2015，我们达到峰值内容营销。尽管Gartner内容营销进入与# 8220；幻灭低谷。与# 8221；这就意味着我们# 8217；要遭受宿醉的事情变得真实。营销人员和# 8217；顽强坚持比赛计划将测试和我们# 8217；会看到一些与# 8220；我也和# 8221；内容营销努力结结巴巴地停止

But the marketers who stay the course and focus on their strategy (and measurement) will emerge as long-term winners, both for themselves and the brands they represent. Budgets will continue to grow, but will require more justification than ever. 2016 will not be the year for the weak. Read more...
但营销人员谁留在过程中，专注于他们的战略（和测量）将成为长期的赢家，无论是对自己和他们所代表的品牌。预算将继续增长，但需要更多的理由比以往任何时候。2016不会是一年中的弱者。多读…

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