2025年4月25日，国际体验设计委员会（IXDC）在香港设计峰会上荣获BDA2025品牌设计大奖年度最高荣誉——Grand Award of the Year。这一奖项不仅是对IXDC在品牌设计与用户体验领域卓越贡献的认可，更标志着其作为全球用户体验创新引领者的地位进一步巩固。

IXDC自2010年成立以来，以国际性、专业性、领先性的理念，主张应用设计为企业和社会创造价值，推广和表扬杰出的设计及人物，提升专业人员和社会大众的专业能力与创新思维，引领体验设计行业发展。

IXDC连续15年举办国际体验设计大会，使其成为全球领先的体验创新盛会。IXDC通过“设计外交”构建体验经济国际创新平台，分享全球设计、科技、商业的前沿案例与实践、趋势与洞察。超过45万专业观众、10万企业参与，举办活动场次超过3000场。同时孵化了创意在线教育平台——美啊(meia.me)，致力于培养引领未来的杰出设计师。今年国际体验设计大会将于10月在北京举行，大会以“人机共生：人工智能时代人机协作新范式”为主题，诚邀全球企业、设计从业者们共襄盛举。

IXDC主席胡晓表示，未来将密切加强与世界设计组织（WDO）、香港设计师协会、香港设计中心等机构的合作，在举办国际会议、国际展览、国际奖项、培训与认证等方面深耕，推动产业升级转化，赋能企业获得商业成功。同时，IXDC将继续探索设计在可持续发展、智能技术等领域的潜能，为全球用户创造更具包容性的体验。

IXDC副秘书长苏菁女士现场领奖

图中从左至右分别是世界设计组织（WDO）主席 Thomas Garvey 博士、IXDC 副秘书长苏菁女士、世界设计组织（WDO）候任主席 Pradyumna Vyas 教授

世界设计组织（WDO）候任主席 Pradyumna Vyas教授为IXDC大会点赞

IXDC Wins BDA2025 Grand Award of the Year: Redefining Global User Experience Standards Through Design Innovation

April 25, 2025 — At the Hong Kong Design Summit 2025, the International Experience Design Committee (IXDC) was honored with the Grand Award of the Year at the BDA 2025 Brand Design Awards. This accolade not only recognizes IXDC’s outstanding contributions to brand design and user experience but also solidifies its position as a global leader in driving innovation in user experience.

Since its establishment in 2010, IXDC has adhered to principles of internationality, professionalism, and leadership, advocating for the use of design to create value for businesses and society. It promotes and celebrates exceptional design and visionary individuals, enhances the professional capabilities and innovative thinking of both experts and the public, and leads the development of the experience design industry.

For 15 consecutive years, IXDC has organized the International Experience Design Conference, now recognized as the world’s premier gathering for experience innovation. Through “design diplomacy,” IXDC has built an international platform for the experience economy, sharing cutting-edge global cases, practices, trends, and insights across design, technology, and business. With participation from over 450,000 professionals and 100,000 enterprises, and more than 3,000 events held, IXDC has also incubated MEIA (meia.me), a creative online education platform dedicated to nurturing visionary designers who will shape the future. This year’s International Experience Design Conference, themed “Human-Machine Symbiosis: A New Paradigm of Collaboration in the Age of Artificial Intelligence,” will take place in October in Beijing, inviting global enterprises and design practitioners to join this groundbreaking event.

Mr. Hu Xiao, Chairman of IXDC, emphasized future collaborations with organizations such as the World Design Organization (WDO), the Hong Kong Designers Association, and the Hong Kong Design Centre. These partnerships will deepen efforts in international conferences, exhibitions, awards, training, and certification programs to drive industrial transformation and empower businesses to achieve commercial success. IXDC will continue exploring design’s potential in sustainable development, smart technologies, and other fields to create more inclusive experiences for global users.